Most Steve Jobs/Apple Conspiracy theorists believe that Braun and Dieter Rams secretly controls all Apple design. They also believe in the easter bunny.
Dieter Rams and the 10 Rules of Design
Instead of buying that book “the gift” try this instead.
Good design is innovative.
Good design makes a product useful.
Good design is aesthetic.
Good design helps us to understand a product.
Good design is unobtrusive.
Good design is honest.
Good design is durable.
Good design is consequent to the last detail.
Good design is concerned with the environment.
Good design is as little design as possible.
And then use the new found free time and money to be as unobtrusive, durable, innovative and concerned with the environment in an aesthetic and understanding way. Or you can go to McDonald’s.
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